How To Have A Rich Life

Posted on May 17, 2013 by lesa

The subject line of this email might sound too good to be true, but my buddy Bedros Keuilian assures you that it’s not.

He has a special article for you today…because after spending 9 days in America and getting home early yesterday morning, I have to turn around and head back to Denver today…big weekend coming up and I’ll tell you all about it soon.

Until then, enjoy this powerful message from Bedros:

How to have a rich life, get more clients, and be liked by everyone
By Bedros Keuilian

So that might sound too good to be true…

I guess it’s not 100% true, since you really can’t be liked by EVERYONE… after all we all have haters, specially if you’re out there making things happen.

But who really wants to be liked by haters anyway?

So really the subject line should have read…

“How to have a rich life, get more clients, and be liked by everyone – who matters”

With that said, let me tell you how you can have it all.

See, there’s a direct correlation between how much you give and how much you get.

That may sound like common sense, but the truth of the matter is that it’s not so “common”.

I see a bunch of people give it lip service on blog posts and on Facebook, but they don’t practice it… they don’t live it.

And the only time you’re going to get IT, is when you LIVE IT – I can tell you this from first hand experience.

You’ve gotta give to get.

Long ago I leaned that your income is in direct proportion with the amount of value that you add to the world.

Your level of happiness in life is in direct proportion to the amount of value that you add to the world.

The PROBLEM is that most people are focused on: “What can others do for them”

…when they should be focused on “What can I do for others”.

Bob Burg and David Mann talk about this very concept in their book “The Go-Giver”.

It’s a great read… short and to the point.

Bill Wilson, the founder of Alcoholics Anonymous discovered the same thing when he tried kicking alcohol multiple times only to fail time and time again.

it wasn’t until Bill started focusing on OTHERS and helping other alcoholics stay sober that he himself was able to stay sober once and for all.

Eric Greitens, author of The Heart And The Fist and a great  humanitarian and Navy SEAL wrote in his book…

“My most difficult moment in Hell Week had come in the tent when I let myself focus on MY pain and fears. Then I become weaker”.

Eric goes on to write that he survived training, and especially Hell Week, and was strongest both physically and mentally when his focus was on his squad and seeing them through their fears and pains rather than worrying about himself.

It’s just the way of the universe

When you trade thoughts of scarcity, fear, and greed for feelings of abundance, hope, and a true desire to add value to the lives of others, YOUR life becomes near perfect.

Yesterday, on my Facebook Fan Page I posted this:

If you own a personal training, group training or boot camp business – you’re invited to attend my 7 Figure Formula Mastermind on May 24-25 in Las Vegas.

There’s only one spot left, and it’s $997 to sit in for the weekend and let us help you fix your training business.

One guy replied to my post with…

“$997? Sounds like you are the mastermind.”

I take no offense to that.

I deliver the goods and charge what I’m worth.

I’m living my dream and purpose everyday by helping other coaches grow their business to massive success levels.

I’m the best at what I do.

I’m proud of the fact that I’ve helped six coaches build their businesses to up seven figures.

I don’t know of anyone else who can say that and PROVE it.

I’m proud that I’ve helped thousands more create six figure businesses.

I love helping others find their entrepreneurial stride and helping them achieve financial and lifestyle freedom.

BUT most of all I LOVE that I get to impact more of the world…

I feel like I’m the ultimate coach…

…because the more I help coaches grow their business, get more clients, and become better entrepreneurs the more I get to help others

Through YOU I get to help more people. When you get more clients, it’s like they’re my clients, too

That’s how I look at it icon smile How To Have A Rich Life

That’s my TRUE passion in life. And the more I focus on helping people worldwide achieve their  goals, the happier, richer, and more abundant my life gets.

Value adders live the best lives.

Here’s how you can do the same…

Think of the businesses that you want to work with and get referrals from.

What value can you add to their lives?

How can you help them grow their business, get more clients and customers?

Think about your clients…

What else can do for them to enrich their lives and give them greater value than just training.

Who can help pro bono?

You have an amazing skill set, access to great information, who can you mentor?

It doesn’t always have to be something that takes time or massive amounts of money either.

It can be as simple as sending someone a book that they might like.

In fact, Craig Ballantyne and I first met becuase he sent me a book in the mail years ago.

One book led to a friendship and partnership in a business that now generates seven figures for us.

That one book led to Craig and I coaching hundreds of people in how to create information products and sell them online.

Our info marketing coaching clients alone have generated millions dollars in the last three years.

BUT more than that they’ve won their freedom and are LIVING their passion.

And even more than that… they’re helping hundreds of thousands of people worldwide live better.

It’s the ripple effect…

That one book led to a partnership that’s now become the 100K Info Group. The members in that group have generated millions of dollars in sales…

…and through that they’ve helped hundreds of thousands of people worldwide live healthier lives.

What they have in common is one simple things, they’re all value adders.

And value adders like YOURSELF live the best lives.

Committed to your success,

Bedros Keuilian

PS – Craig and I are hosting a one day info mastermind meeting on June 23rd in San Diego.

These things always sell out quick. If you want to know how to create, market, and sell your info product (DVDs, membership site, ebook, or coaching videos) then shoot an email to Frankie at Frankie@Keuilian.com and ask for the June 23rd mastermind details.

PPS – From Craig…

…see you there. It will change your life.

Here’s what Paul Howard, Tactical Success Coach said about our last 1-day MM

“The information I learned was worth 10 times the investment and it really set my business in the right direction.” - Paul Howard

Posted in Selling | Tagged , , , , | Leave a comment

Make A Promise

Posted on May 15, 2013 by lesa

It was one of the best pieces of business-building wisdom that I had ever heard. Short and sweet, this advice should be followed by every business owner, both online and offline.

We were sitting in one of the first Mastermind meetings that Bedros Keuilian and I had ever done together, and Bedros had brought in our friend Paul R. to share what was working in his business.

Paul is a successful marketer in the baseball training niche and used the above wisdom in his simple formula for lead generation. After Paul showed us his detailed email strategies for converting prospects into buyers and buyers into repeat buyers, he then showed us his landing pages for generating new leads.

“We make a promise on this page and keep the promise on the next page,” Paul said. “That’s a formula you must follow in all areas of your business,” he added.

MAKE a Promise. KEEP a Promise.

It’s great advice.

And it should go without saying.

But sometimes marketers try to get too sophisticated and end up making promises that they can’t keep, whether it is in their sales copy, emails, videos, or products. Don’t make that mistake.

Instead, follow that simple formula.

When you don’t follow this advice, you only end up with angry, disappointed, and unhappy customers that won’t be afraid to spread the word about your empty promises.

On the other hand, no matter how hard it is to fulfill on your promises – even when things seem like they are out of your control – you have to go the extra mile.

For example, last Christmas at our Toys for Tots event, I promised Matt Smith that Team Turbulence would buy a certain $$$ amount of toys.

Unfortunately, despite spending 30 minutes on the phone with my credit card company prior to the shopping trip, all of my cards eventually got cut off. But I had made a promise and so after a few urgent calls, everything finally worked out and I hit my numbers.

But more importantly, I told Matt that our shopping group would hit $25K. After tallying up our purchases, my group(which included my best buds Jason Ferruggia and Bedros Keuilian and family, as well as ETR Mastermnd members Shaun Hadsall, Ryan Colby, Christine Lewington, Dr. Jack, Dr. Sohal, and a few others) had only reached $24,200.

But then something amazing happened.

Knowing that we had made a promise to Matt, we all turned and marched right back into the store, and everyone chipped in again with another cart. (Random Note: You can get $400-$600 worth of toys into a Wal-Mart shopping cart, and that’s a LOT of toys.)

image Make A Promise
Good times.

By the time we were done keeping our promise to Matt, we had jumped up above $26,000.

We delivered.

And it was worth it, not only for the all of the kids that had a better Christmas, but to see the Marines that run the Toys for Tots drive so appreciative of our efforts.

And while Matt’s group still beat us – we had to make it a competition, of course – our collective ETR toy drive CRUSHED our original goal of $50,000.

It was a great day. Everyone was happy and satisfied. All thanks to the formula:

Make a promise, keep a promise.

It’s so simple.

Let it guide you to success,

Craig Ballantyne

PS – Need a complete “Guide to Out-Giving the Universe” for success?

Just listen to or read this FREE success secrets report

Get the #1 Go-Giver Secret now

It will change your life.

Posted in Productivity | Tagged , , , , | Leave a comment

How to Make More Sales

Posted on May 13, 2013 by lesa

Last year at our September Mastermind, my business and Mastermind partner, Bedros Keuilian taught our group an incredible system.

It showed us how he got a ton of sales, and over 60% were from people that had NEVER, ever bought a product from him before, even though they had been on his list a long time.

His conclusion, “Everyone is a buyer.”

You just have to make the right offer.

keuilian bally 300x134 How to Make More Sales

Like this one – who could resist that ticket?

Recently I’ve been helping another one of my elite private coaching clients to sell more of his product.

My client wrote…

“We have 25,000 people on my list but only 7,000 are customers…what would be the best way to put together some promotions for non-buyers?”

1) First, adding a set of valuable bonuses to the current package for a limited time period is best. Do a classic 3-day promotion to your list.

Use the stats you get from the 3-day promo to recruit affiliates to send the same emails – so make sure to create your own Internet Moneyball system.

2) Another option is that you could also do a trial offer. I’d make it available for 21 days at 33% of the regular price, and then the remainder is paid in 21 days.

3) You should do a video for each of the major problems that your product solves.

I’d suggest the top 3 problems and then…

  •     Cover how your product is the solution.
  •     Provide social proof from the testimonials you have.
  •     And walk through what they get. People always wonder what they get…
  •     even when you write it out.
  •     Then finish with your big, bold GUARANTEE. Remind them of the
  •     risk reversal…that they have nothing to lose.

Let me know how it goes.

That’s the type of straight-forward, PERSONALIZED, step-by-step advice that you’ll get from Bedros and I at the 1-Day Mastermind event we are holding in San Diego on June 23rd.

If you want to reserve your spot before all of the seats are gone (only 5 are left), then send Frankie (Bedros’ super-assistant) an email at Frankie@Keuilian.com

See you soon my rockstar friend,

Craig Ballantyne

PS – It’s time to give up “working for the man”…

…and get the freedom you deserve and desire.

If you’re a leader – and not a follower – then you’ll be a fast action taker and email Frankie right now. And then I’ll see you in San Diego for our next 1-Day Mastermind. It will change your life, save you a ton of time and effort (by helping you avoid making BIG mistakes), and make you a lot of money – if you apply our step-by-step blueprint.

See you there.

Email Frankie now – Frankie@Keuilian.com

Have a great week!

Posted in Selling | Tagged , , , , | Leave a comment

How To Create Killer Content

Posted on May 10, 2013 by lesa

On Wednesday morning I delivered an hour-long, killer content presentation to our 1-day Mastermind members on how to write sales copy and get affiliates. That info will make them a TON of money over the next few years.

I also gave them one big change to their mindset.

The secret to success in today’s world is to over-deliver on VALUE.

You must be a Value-Adder.

That’s the only way to stand out in today’s incredibly complex and competitive world.

One way to do that with your website is to create KILLER content.

As an online business owner that needs to stand out in the crowd and  create goodwill with your prospects and customers, you need to be  delivering great free content on a regular basis (in addition to the tremendous products you deliver that solve real problems).

Recently I’ve been working with one of my $1000-an-hour personal coaching clients to map out a content generation schedule with them.

It all starts with creating a success environment for content creation.

In the real world of running a side business from home, as you are likely doing, this requires the discipline to do one of two things.

A) Get up before everyone else and work (that’s my system)

B) Stay up after everyone goes to bed and work (definitely NOT my system)

But “B” works better for my client, and so we’re going with that.

As I told him, “You must work for at least 45 minutes – and preferably 90 minutes – when no else in the house is up. This is work to be done WITHOUT any access to the Internet. You will do this 6 days per week.

“That’s 4.5 (or 9!) hours of the best work you’ll get done all week. In a year, that’s 200-400 hours of uninterrupted, quality work. That’s will move the  needle in your business, big time! This is your #1 breakthrough opportunity at present until you implement action step 2.

“Step #2 is to hire someone from Craigslist. Create an ad based on the one I shared here.

“It needs to be explicit about what you are looking for. Do NOT hold back.  And make people FAX a submission so that will cut down on the unqualified  job seekers. Having an assistant to do the menial labor tasks in your business  will open up more free time for content generation. Use your time wisely!”

Once you have the success environment in place, we can move on to your  expectations and your calendar of creation

In most industries, the Monday email will be the most important and effective
for sales. Tuesday is also effective, and things get less effective as the week  goes on (in most cases). However, weekends seem to work well for promotional emails that lead to a video sales letter, because people have more time to watch the VSL on the weekend.

You’ll need to test and track every ‘experimental’ mailing that you do. And EVERY email should be looked at as an experiment for the rest of your life.  Watch the open rates, click-throughs, and sales that come from mailing at  different times and days.

Over the years, in my fitness business, I’ve discovered that the following plan works best:

Sunday – Nutrition content + promotion
Monday – BEST workout content + optional promotion
Tuesday – More content + more promotion
Wednesday – Optional content and promotion
Thursday – More workout content + “deadline” reminder to take action on promo Friday and Saturday are optional emails…Saturdays tend to have the worst open rates and sales in my business. NOTE: Yours might be different!

Now that you have your schedule in place, it’s time to think about the content you
can create.

I’m always amused by questions asking if I have a hard time coming up with  ideas. The answer to that is “Heck, no!”. I have more ideas than I’ll ever be able to finish. And it’s easy for you to find ideas.

Step #1: Spend 2-3 hours thinking back through your life about the most important watershed moments that helped you become the person/expert that you are today.
How can you tie these lessons into amazing, sharable articles?

Step #2: Write down 10-20 of the most important problems that your customers  and prospects have that you can solve. Write articles that combine success stories  (from your life or from customers) that demonstrate your expertise.

Step #3: Write down 25-50 of the most important tips/article ideas for your readers.
Write articles that combine success stories (from your life or from customers) that  demonstrate your expertise.

You must always include a story in your content. It can be a personal story or a
lesson from history.

Take a look at the ETR essay from May 1st. It combines a powerful motivational  message with a story from history that everyone “kind of” knows, but one that delivers the REAL story in much greater detail.

That’s the kind of content that keeps your readers coming back every day.

Take thirty minutes and finish this important task,

Craig Ballantyne

PS – When you’re give up “working for the man”…

…listen to or read this FREE success secrets report

Get the #1 Wealth-Building Secret now

It will change your life.

Take advantage of this opportunity now.

Posted in Product Creation | Tagged , , , | Leave a comment

Meet the New Online Superstar

Posted on May 7, 2013 by lesa

I’m a lucky man.

In just a few minutes I’ll be off to San Diego for a week of Masterminding with dozens of online business superstars…including one woman that is

about to have a MASSIVE breakthrough in her business this week.

Her name is Shawna Kaminski.

And all of her hard work over the last four years is going to be paying off this week with her new launch. If you want to help her out, drop her a line  via www.ChallengeWorkouts.com.)

She put together some lessons for you today…Over to Shawna.

***

Less Stress – More Cash

Hi, I’m Shawna Kaminski, a member of the $100K Info Group and a  Publishing Partner with my friends, Bedros Keuilian and Craig Ballantyne.

I’ve been in their Mastermind group since October, 2009, and every year my business grows and grows and grows.

Accountability is a great motivator. When I first started working with Craig  as a Publishing Partner, he suggested I make a weekly monetary goal that I’d  reach for. The goal was just outside what I thought I’d be able to achieve.

Remarkably, I managed to make my goal or close to it most of the time.

Then I hit a wall. It was weeks in a row that I didn’t meet my goal. I  expressed  my DEEP frustration to Craig. I was doing EVERYTHING I could to get to  my goal.

With Craig’s suggestions, I changed my approach and this is what I’m  currently doing:

  • I’ve stopped focusing on short term weekly goals and I’m looking at the bigger picture
  • I’m planning promotions more strategically – if I can’t mail out three times  for something, or if I wouldn’t consider doing a bonus with purchase, then I don’t mail out
  • Generally I provide BETTER content with all promotions for my list whether  it’s for an affiliate promotion or for me
  • I’ve stopped doing ‘charity’ promotions
  • I’m focusing more on seeking affiliate support for my upcoming launches

I do a weekly report to assess my sales and progress from the previous week, and  I’m LESS stressed and I’m able to meet my weekly goals again, even though I  raised my weekly goal by 50%.

I’m not ‘married’ to this weekly goal, it’s just a ballpark figure that I’d like to hit.

It helps to have a general idea of what I’d like to achieve weekly. I’m happy to say  that the new strategies of thinking bigger picture has been a load off my shoulders and added a load to my wallet.

Thank you Craig for these suggestions. As always you’ve come through with ideas to help me move my business ahead.

This monthly planning will allow you better FOCUS on what really matters.

***

Thanks again Shawna.

One more cool story about Shawna and how she turned $50 worth of M&M’s  into $10,000. It’s one of the best investments she’ll have made in her life (aside from joining the Mastermind group).

You see, several years ago we had Joel Marion speak at our Mastermind group.

During his talk he mentioned that he liked peanut M&M’s.

After the meeting, Shawna sent Joel a few big bags of the amazing snack (it’s  my favorite too, after chocolate covered almonds, of course).

Every time I’d visit Joel he’d ask, “What was the name of that nice woman that  sent me the M&M’s?”

And I’d remind him it was Shawna.

Eventually he got to know her, and even invited her to his Superbowl party this  year because as he said in the invite email to her, “You’re an action taker.”

That weekend allowed Shawna to connect with many big name fitness experts that will promote her product this week.

And it gave her a chance to connect with Joel, and he’s going to mail for her Challenge Fat Loss launch on May 9-11.

That’s how it works. That’s the power of taking action, being a pioneer, sending  M&M’s, adding value, and networking.

trocks 300x228 Meet the New Online Superstar

Shawna T-R-Rocks

Remember to contact Shawna at www.ChallengeFatLoss.com and help her out this week.

More power to all of you,

Craig Ballantyne

“People will do anything for those who encourage dreams,  justify failures, allay fears, confirm suspicions, and help  them throw rocks at their enemies.” – Blair Warren

Posted in Productivity | Tagged , , , , , , , | 2 Comments